{"id":395,"date":"2026-01-08T09:10:04","date_gmt":"2026-01-08T14:10:04","guid":{"rendered":"https:\/\/zaleo.ca\/?page_id=395"},"modified":"2026-03-13T11:06:40","modified_gmt":"2026-03-13T15:06:40","slug":"strategie-et-structuration-des-ventes-b2b","status":"publish","type":"page","link":"https:\/\/zaleo.ca\/?page_id=395","title":{"rendered":"Strat\u00e9gie et structuration des ventes B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"395\" class=\"elementor elementor-395\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8542743 e-flex e-con-boxed e-con e-parent\" data-id=\"8542743\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c925f8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9c925f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie et structuration des ventes B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9a393b e-flex e-con-boxed e-con e-parent\" data-id=\"d9a393b\" data-element_type=\"container\" data-e-type=\"container\" id=\"services\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\n\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\n\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec734e0 e-con-full e-flex e-con e-child\" data-id=\"ec734e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-acb6193 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"acb6193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5689cb elementor-widget elementor-widget-text-editor\" data-id=\"a5689cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous accompagnons les entreprises dans la structuration de leur fonction ventes afin de cr\u00e9er une base solide pour la croissance. Notre intervention couvre la d\u00e9finition de la strat\u00e9gie commerciale, la clarification des r\u00f4les, la mise en place des processus et l\u2019identification des indicateurs de performance cl\u00e9s.<\/p><p>L\u2019objectif est d\u2019obtenir une organisation des ventes coh\u00e9rente, efficace et align\u00e9e sur les priorit\u00e9s d\u2019affaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d206c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"12d206c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/zaleo.ca\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd331c e-flex e-con-boxed e-con e-parent\" data-id=\"abd331c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44d850 elementor-widget elementor-widget-heading\" data-id=\"b44d850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez des questions ou besoin de conseils pour votre entreprise ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41d155 elementor-widget elementor-widget-text-editor\" data-id=\"b41d155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9changer avec nos sp\u00e9cialistes pour d\u00e9couvrir concr\u00e8tement comment nous pouvons faire \u00e9voluer votre performance commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1c2516 e-con-full e-flex e-con e-child\" data-id=\"b1c2516\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2fedd elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3f2fedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nouveau formulaire\" aria-label=\"Nouveau formulaire\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"395\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3f2fedd\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Zaleo\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCourriel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Courriel\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-entreprise elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-entreprise\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom de l'entreprise\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[entreprise]\" id=\"form-field-entreprise\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Nom de l&#039;entreprise\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-equipe elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-equipe\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNombre d'employ\u00e9s\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[equipe]\" id=\"form-field-equipe\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"1-9\">1-9<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"10-49\">10-49<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"50-150\">50-150<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"151-500\">151-500<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"500 et plus\">500 et plus<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Seuls les caract\u00e8res de num\u00e9ros de t\u00e9l\u00e9phone (#, -, *, etc.) sont accept\u00e9s.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-ville elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-ville\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVille\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[ville]\" id=\"form-field-ville\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Ville\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-services elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-services\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tDe quels services auriez-vous besoin de discuter ?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Implantation de la fonction commerciale\" id=\"form-field-services-0\" name=\"form_fields[services][]\"> <label for=\"form-field-services-0\">Implantation de la fonction commerciale<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Strat\u00e9gie et structuration des ventes B2B\" id=\"form-field-services-1\" name=\"form_fields[services][]\"> <label for=\"form-field-services-1\">Strat\u00e9gie et structuration des ventes B2B<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"G\u00e9n\u00e9ration de leads B2B\" id=\"form-field-services-2\" name=\"form_fields[services][]\"> <label for=\"form-field-services-2\">G\u00e9n\u00e9ration de leads B2B<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"CRM pour \u00e9quipes de ventes B2B\" id=\"form-field-services-3\" name=\"form_fields[services][]\"> <label for=\"form-field-services-3\">CRM pour \u00e9quipes de ventes B2B<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Formation et coaching en ventes B2B\" id=\"form-field-services-4\" name=\"form_fields[services][]\"> <label for=\"form-field-services-4\">Formation et coaching en ventes B2B<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Directeur des ventes fractionn\u00e9es\" id=\"form-field-services-5\" name=\"form_fields[services][]\"> <label for=\"form-field-services-5\">Directeur des ventes fractionn\u00e9es<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Recrutement de talents en ventes B2B\" id=\"form-field-services-6\" name=\"form_fields[services][]\"> <label for=\"form-field-services-6\">Recrutement de talents en ventes B2B<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Parcours strat\u00e9gique CADOR\u2122\" id=\"form-field-services-7\" name=\"form_fields[services][]\"> <label for=\"form-field-services-7\">Parcours strat\u00e9gique CADOR\u2122<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie et structuration des ventes B2B Nous accompagnons les entreprises dans la structuration de leur fonction ventes afin de cr\u00e9er une base solide pour la croissance. Notre intervention couvre la d\u00e9finition de la strat\u00e9gie commerciale, la clarification des r\u00f4les, la mise en place des processus et l\u2019identification des indicateurs de performance cl\u00e9s. L\u2019objectif est d\u2019obtenir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-395","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie et structuration des ventes B2B - Zaleo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaleo.ca\/?page_id=395\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie et structuration des ventes B2B - Zaleo\" \/>\n<meta property=\"og:description\" content=\"Strat\u00e9gie et structuration des ventes B2B Nous accompagnons les entreprises dans la structuration de leur fonction ventes afin de cr\u00e9er une base solide pour la croissance. Notre intervention couvre la d\u00e9finition de la strat\u00e9gie commerciale, la clarification des r\u00f4les, la mise en place des processus et l\u2019identification des indicateurs de performance cl\u00e9s. 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